Actions

Within the actions foreseen in the Tourism Product Dynamization Plan, some already completed, and others yet to be implemented, we may cite:

• A series of 7 themed sculptures representing different traditional professions linked to the community and economy of Haro, some related to winemaking and others to traditional farming work, from the world of arts and crafts. Coopers, leather bottle makers, vintners, bottlers, sandal makers, vegetable farmers, musicians and bootblacks are all represented.
• The erection of signs to mark the municipality’s tourist resources.
• The development of different Wine Events related to the Dynamisation Plan’s main strategic area of work, Enotourism. We are referring to the Nights of Saint Lawrence fiesta, in the month of August, and the Wine Carnival in February.
• The launch of the Wine Boat activity, a river-based tourist experience, linking the winemaking sector to the natural feature of the area: the River Ebro. This will offer a different way of experiencing all the attractions of the region: the surrounding landscape, the historical and cultural heritage and the wineries.
• The incorporation of Haro into the Rioja Alta Wine Route as part of the Rutas del Vino de España (ACEVIN), definitively consolidating Haro’s positioning in the wine tourism panorama.
• The decoration of walls of buildings with mural paintings.
• Environmental Recovery of the "Atalaya", opposite the "Barrio de las Bodegas".
• Implementation of the Tourist Quality Manual within the Spanish Tourist Quality Implementation System at destinations (Turespaña). This manual is the first step towards improving the quality management of companies associated with the tourist sector with the aim of enhancing the destination’s positioning and tourist satisfaction.
• Improvement-oriented actions in the Haro Wineries Visit and Access Plan.
• Enhancing the local Heritage in its broadest sense, through promotion, erection of signs and interpretation.
• Awareness-raising and training for professionals in the sector and the group of agents of the city in the Plan process, to set out some lines of action that will last beyond the duration of the plan itself.
• Promotion and dissemination of the actions and development of the Tourism Product Dynamization Plan "Haro, Wine Heritage", as well as of Haro as a destination.